Elle’s Guide to Natural Lighting

I believe the single most important factor to get your Poshmark listings noticed comes down to one thing:

PHOTOS.

 

More specifically, your cover shots. A cover shot is the first image a buyer will see when browsing your listings.

I know “most important factor” is quite a claim… Yes, sharing is of the utmost importance too … But, c’mon, we all like pretty things.
I remember when my friend first showed me Poshmark and her “closet”, I was completely blown away by her photos! She took those with her phone??

Your photos will give an immediate first impression. Much like when you first meet a person. All the other factors such as price, condition, style- that’s like a person’s personality- it keeps you around, or in this case, purchasing.

Here are a few questions that go through my mind when a listing catches my eye:

  • Perceived Value- is it worth what they are asking?
  • Style- How will I wear this? Is it stylish?
  • Cleanliness- What condition is this in?
  • Reality- How will this look on me?

Your cover shot is a literal “snap shot” of your listing and can largely determine whether or not someone will review it and decide to purchase. How you describe and the accuracy of that will further determine whether a purchase will be made.

You always want your best foot forward, but how?

It has taken me almost over a year to get my photos to how they are now (yes, I have TONS of room for improvement) but I am happy with my progression.

Unless you have a professional-style studio, the key to great shots is NATURAL LIGHTING.

(“Natural” refers to sunlight, lighting that is not from a lamp or overhead light fixture.)

Don’t have any? You probably do, you just gotta find it!

It took me quite a while to find mine.

I tried in every room in my house, outdoors, the floors, a stair well, the hallway… EVERYWHERE. Then I finally found it!

It was in my living room behind the couch.

Now, every time I take photos, I have to remove wall hangings, and rearrange all the furniture. It’s quite the daunting task. Remember during your search, you want the sunlight to shine toward your item, not from behind it.

After you find your area- it’s all about the time of day.

Here is an example of just that… these photos are of my wall (it is painted white) at different times:

 

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See how much difference a few hours make? I have approximately one hour of optimal lighting. I have to squeeze all my shots into that little time frame. Depending on your schedule and when you are available- this may limit you to only certain days of the week. Also, weather plays a huge factor- if it’s cloudy, I am out of luck!

You found your best lighting area, so what now?

Next determine your closet style, and how to capture your best possible photos.

Here are a few basic examples:

  1. Modeled

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2. Flat Lay

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3. Mannequin

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4. Hanger

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I mix it up depending on the size of the piece or what features I want to highlight. I am very minimalist and I want my photo style to reflect my personality. Some Poshers like to get super creative and add borders and words to their photos!

But that’s it. That’s my little secret.

One more thing… I have been asked on numerous occasion if I have someone else take the pictures when I am wearing the pieces… NOPE.

I use a camera tripod with a phone adapter:

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I face the camera toward me like a screen that way I can see how the piece looks. It helps speed up the process because I can make fewer attempts. I use the timer to take the picture. If your phone camera does not have a timer, there are several apps you can download.

I hope this helps you find your perfect Natural Lighting.

Do you have any hot tips when you take pictures? Let us all know in the comments below!

XOXO

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P.S. I just added new Social buttons and started a Facebook page- join me!

 

 

6 thoughts on “Elle’s Guide to Natural Lighting

  1. OMGOSH. You are SO right! My closet took off after I figured out Posh really isn’t as easy as those quick banners across the feed suggests: point, shoot and post! I’m very partial to good photos by the seller and that doesn’t have to mean stock photos. Even some of the new wholesale closets are not allowing use of their photos due to copyright issues. You really do need permission to use stock or professionally branded item photos. However, once you find your own groove with yourself device, you can make your own really good photos of almost anything. When a buyer asked me to please post a pic of the ‘real’ boots I was selling and I had to convince her I had just taken the photo myself (convinced by explaining the props were my own vintage things clearly no longer sold) I think I did a ill happy dance on the spot! I aim for 1) is this looking cute enough for ME to want it? 2) is it honest? 3) am I doing too much? I use an Android phone cam, photo apps Fotor (I use it as a camera app and editor, since me default phone camera is awful), Instafit (great for sizing and erasing extraneous marks in the background) and Instamag (when I just have to add something else like text or coordinating items I don’t own, like a beach😨) You’ll get out way more than the time spent your photos. Great tip!
    Kaye aka @jeweledonyx

  2. Elle:
    GREAT ARTICLE! I had the same question of about who takes your modeling photos. Nice job, as always. My favorite part of the article was showing how your piece photographs at different times during the day, so insightful. Thank you for sharing as always! Now if I could only find the motivation to list, I’ve really let myself go in this category.

    xoxo
    Lisa

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