“Use natural lighting!”
“Have amazing cover shots!”
“Make sure your pictures are clear!”
Yeah, yeah, we all have read this advice and we know it’s true. A great cover shot is the best way to get your item noticed and ultimately SOLD .
But what does this advice really mean? Well, I can’t tell you how to take amazing flawless photos. Why? Because I am not a photographer. My photos are mediocre at best. BUT, I can tell you how not to take awful ones!
So, here it is… Elle’s Guide on how NOT to take awful photos!
This photo, although clear, is taken on a messy bed. This says “I’m kind of a mess.”
I am not against floor shots, but did you see the huge fuzz ball on the right? I would question the cleanliness of the item.
The busy background. I am very thrown off by the stuff. I end up being nosy and looking at all of the things.
On the right track with the lighting, however, the light source should not be behind the subject of the photo. It’s hard to tell color and overall look of the shirt.
Sooooo…. I’m not saying that if your photos resemble the examples above that your item will never sell. I have purchased items that were photographed in less than ideal ways. But, it’s always good to look at your cover shots through a critical eye to see if there is anything you can improve on. Hey, if your bed has the best lighting… GO FOR IT. Just tidy up OR you can even purchase a piece of poster board at the dollar store to use as a background.
The most important thing is to find your own personal style of photographs that you like. I like the minimalist approach. I try to keep it simple and generic so that you can use your imagination on how to style it. Also, there is little question about what is actually for sale in the listing. I keep it focused on the available item. I hate LOVING a pair of distressed denim only to find that it’s the necklace for sale!
Wondering how to find your style? Go to your news feed and scroll through quickly. What has caught your eye and made you linger on a listing? The way the item is shot or styled is a great gauge to determine what appeals to you. If you don’t know where to start with lighting or are curious as to what app was used- ASK! Most Poshers are very kind and willing to help. Do what you like and what appeals to you, and you will be happy and proud to share your listings!
Here is the biggest piece of advice I could leave with you:
If a listing isn’t selling and isn’t receiving “likes” change your cover shot! If you are using a mannequin- switch to a flat lay, if you have it on a hanger- try modeling it. Do not be afraid to change what is not working.
Here is how I ended up presenting my “New York” shirt:
… and in case you love this top… it’s available Here.
If you are experiencing a slow spell right now in your closet- it’s a great time to start updating your photos. Do your best and have fun!