We all want more Poshmark sales. Including myself. While I am a self-proclaimed “part-time Posher”, recently I have decided I want more. I am tired of being complacent. For the past two months I have been focusing on what I KNOW I should be doing. As I made my game plan and charted out my course of action, I began to believe that perhaps we tend to overthink our Poshmark strategies. What do I mean by that? I am beginning to think it’s a little more simplistic. Yes, there are tons of features and layers that have been added over the years that can fine tune your sales tactics and get you major results. However, I am now of the belief that the best tactics to full throttle your Poshmark closet are quite basic.
While this post will present strategy we have discussed before, I am going to explain what I feel are the two major factors to getting your closet in a position to make sales and get your closet charged up and into a full throttle mode.
Pour yourself a cup of coffee (I have mine) and let’s chat!
How to Full Throttle Your Poshmark Closet
Listing new items.
It’s basic. It’s what you are told to do when you first sign up. Quite honestly, it’s obvious. (See link at the end to read a more in-depth explanation about listing). Yes, photos, descriptions, keywords, all that good stuff are key. But the basic act of posting is a huge factor to making sales. You can’t sell what you don’t have listed.
Why it works:
- When you list a new item you show up in searches.
When you shop for something, I am willing to bet that you shop by using the search engine. Sure, as you share or randomly look at your feed- you may be compelled to make a purchase that you weren’t planning on (this is where eye-catching photos come into play, and thorough descriptions with measurements help seal the impulse purchase).
So, how do you show up in searches by listing?
When you type in an item to search the default is Just Shared, but savvy shoppers know that JUST IN will show them the latest.
The first time you share a new listing to a Party, it goes into the First Look Showroom tab.
Plus, when someone is following you, it should show them you have new listings.
If they click on your profile, all new listings will appear at the top of your closet (regardless of how they are sorted) and be outlined in red.
Don’t have anything to list? Re-List.
It is a broad belief that new listings give you higher ranking in the Poshmark algorithm. However, I will make no definitive claims. I can say that based on my experience, I get more activity when I list and it’s usually obvious a couple of days later. If I am listing every day… then I see more activity on a consistent basis. By activity I mean: shares, likes, adding to bundles, and of course purchases. Also, I’m not talking about listing one thing a day, I am referring to 10-30 new listings (again, not an exact number just giving you an idea).
Once you have added new listings to sell…
Sharing your own closet.
If you have nothing to list, or if you don’t buy into the whole “relist” strategy… that’s ok. You can share.
Side note: It’s not selfish to share your own closet. You are not a bad person for sharing your own closet. You have followers who want to see your closet- so share it to them. Believe in yourself and your listings and get them out there for shoppers to see!
I have to expound on this before we get to the “why.”
Need more coffee? Pour some more, I can wait….
The most frequent questions I get are along the lines of “Ugh, sales are so slow! Any tips?”
The first thing I have to ask is “How often are you sharing your own closet?”
Nine times out of ten they proclaim: “ALL the time!” “My fingers all falling off!” “All I do is share.”
When we get down to it, sharing typically FEELS like more than it really is.
100-300 individual shares a day are NOT going to boost your sales. Will you get sales? Sure. Wanna boost them? Share MORE.
Why? Because it has worked for me. I typically do not throw out my personal numbers because comparisons are never a good idea. My apples mean nothing next to your oranges. But I can tell you that I saw a boost in MY sales, a boost from MY trend, when I focused on sharing upwards of 2000 shares a day. I went from 400-500 shares a day to 1500-2000 and am seeing results.
TWO-THOUSAND SELF-SHARES??? A DAY???
I get it, you don’t have time. Neither do I.
So, how do I find time?
Regardless of how you share, know how long it takes you to share. The easiest and fastest way to share is on a computer with a mouse. I timed myself and discovered that I could self-share my entire closet (approximately 450 listings) in 17 minutes. On my phone or iPad it is more like 30 minutes. If I want to accomplish 1500-2000 self-shares, I need to find an hour.
I purchased this timer for 0.88 at Walmart. When it’s time to share, I will set it for 17 minutes and I cannot stop until the timer goes off. It’s like a little supervisor who helps me get things done.
Now that I knew how to get it done… when? Where do I find this hour?
I decided to see what the heck I was doing with my time so I printed an hourly calendar from the internet. Using a highlighter I blocked the hours in a week with what I needed to accomplish.
Granted, you and I are different and have different things going on and this calendar is a general example and doesn’t include much of what I do… so don’t zoom in and get caught up in that. But I challenge you to block your time. I, for one, do not watch much TV. But you may have a nightly viewing schedule. Can you share during then? Do you have 15 minutes in the morning when you drink coffee before work? I share first thing in the morning while drinking coffee. Do you have an hour lunch break that you usually devote to creeping on Facebook? Share instead!
Some days I found secretly hidden spare time and then other days I had so much time I wondered what I have been doing with my life.
Maybe you honestly don’t have an hour. Don’t get discouraged. Maybe you can find 25 minutes. If you are typically sharing your closet once a day and can find time for a second full share… you are going to see some sort of results.
Why it Works:
- Search engine optimization.
Point blank, when you share your own closet you get bumped to the top of the “Just In” default search result. If you share your closet throughout the day, you keep your listing closer to the top. This increases you chance of being noticed by a potential buyer. (To read more about why this works, check out the link at the end)
When it comes down to it- I am giving examples of what I personally have been doing. Being consistent with listing and self-sharing more than ever has made a huge impact on my sales. This goes without saying, and I’m sure you already know, I can’t promise that you will see the same results and that my general examples of numbers are NOT the super-secret algorithm triggering numbers to get yourself into power-seller mode. But…
Perhaps we tend to over-complicate things. Maybe it’s truly simple after all.
Side note: Big discussions are happening about whether sharing too much is futile.
Easy work around: If you are seeing results- Keep it up! If you aren’t seeing results- Change your strategy.
Have you found any new strategies to full throttle your Poshmark Closet?