Sometimes a blog post subject will come along that I am excited about writing. This was one of them. Particularly because I got to do things and test things and then report what I learned. So keep that in mind. This is just an opinion piece not necessary factual and your results will vary… so like with all my posts, it’s all my thoughts and opinions that are probably wrong anyway.
This post is about Requesting to be Styled as a Buyer through the Style Match feature.
If you haven’t used the feature, here is what it looks like… you will see this or something similar in your feed:
I don’t have to scroll far to see this on my feed and it’s hard to miss. The most genius marketing of the feature is in the small print:
“Get Styled for FREE Today”
It implies that this is a service that one might usually have to pay for, but luckily, it’s gonna be free today. Fantastic.
My first observation is that the feature is compelling. If I am new to Poshmark or seeing this for the first time- I sure as heck am going to try it out!
What Happens When You Get Styled?
I had to see how it works. I have had style requests since the Dressing Room was introduced and I even have been “matched” and styled a few according to the newer style match system. I decided to see what happens and how sellers use the feature. I certainly could use a few good ideas, and looking through a buyer’s eyes helps.
Here’s how it goes:
- Once you tap on this feature you get to choose from several styles #DateNight #Athleisure #CocktailParty #BrunchwithFriends to name a few.
- After you choose the “Style” you want, you will be alerted when you are matched.
3. Now that you have requested to be styled, you will receive an alert in your news feed once someone starts to style you and the subsequent direct shares to your dressing room.
And that is what it’s like from a buyer’s view. Things can look different based on the sellers tactics…
I made requests over the span of a few days and requested different styles each time.
What I Observed When I Requested To Be Styled
- My first observation is that the whole things is very automated. Poshmark, in general, tends to be more interactive and social oriented and this feels mechanical and facilitates little interaction unless someone reaches out and personalizes it.
- When you request to be styled, 7-8 closets get your style request! When I requested to be styled, I immediately looked in my dressing rooms and saw this:
I could see which closets were contacted… So if you ignore a style request, the buyer can see that.
Now not everyone lives in the Poshmark app… so some sellers won’t respond right away. But I just wanted to point out that as of now- you are not anonymous.
My Get Styled Requests
This is a brief recap of the styles I requested and highlights of responses.
Tuesday Get Styled Requests
In the evening, I requested styling for #ATHLEISURE
- There were 4 sellers who styled me.
- All ranged from 2-22 shares.
- Someone sent me a ton of heels. Cool.
I also requested #DATENIGHT
- I received 1 response.
- The seller shared 20+ listings.
Wednesday Get Styled Requests
In the morning, I requested #FALLTRENDS
I was actually excited for this one, I wanted to see what sellers thought the trends would be for the Fall…
- No one styled me.
Later in the afternoon I requested # CASUALWEEKEND
- One seller sent me 20 or so shares…
- 2 others styled me for this the next day.
Thursday Get Styled Requests
In the evening, I requested #BRUNCHWITHFRIENDS
- 1 seller immediately styled me (5 shares).
- 1 styled me the next day.
Friday Get Styled Requests
Someone FINALLY styled me for #FallTrends from my Wednesday Request!!
In the morning, I requested #DAYATTHEOFFICE
- I received 3 style responses.
- Ranged from 4-30+ shares.
- Sellers seemed to play it safe and shared a ton of jewelry.
- One of these sellers did stand out… more on that below.
Overall Observations as a Buyer:
- I sent out 6 request and got 14 sellers “Style Me”… I have 28 open dressing rooms that are empty where no one styled me.
- Out of all my Style Requests only ONE seller reached out to me.
- If someone had great pictures, I would go and look in their closet… I wanted to see more.
- No one really knew my style. For instance, nothing about “Day at the Office” let anyone know my profession, or how I need to dress. There was not a huge chance that I would have made a purchase. However, like I just said- if there were great pics and some compelling/interesting shares- it made me take a closer look.
Thoughts On Styling If You Receive A Request
- ALWAYS style them! If the response rate is always this low- this is a great opportunity for someone to see your closet. You can at least be the one person who responds even if you can’t do it immediately.
- Follow. Following the buyer who requests can get your shares noticed, it starts the sharing out on a nice foot.
- Share your best, MOST appropriate items. Yeah, Brunch with Friends makes me roll my eyes, BUT, you can interpret that style however you like!
I do want to mention the one seller who stood out… I won’t call her out by closet name, let’s just say she is a power-seller and rightfully so…
- She sent me 30+ shares that were matched well to #DAYATTHEOFFICE
- Whether she realized it or not, she did this in 2 separate rounds, a few hours apart. This was interesting and actually got my attention. I felt like she was actually into it.
- After she styled me… She reached out to me! She actually commented and referred to her shares and my request! She was the only one who made an attempt at connecting.
- Then, she SHARED some of MY closet. Now this won’t work with everyone because not everyone is a seller. But, I never though to go in and share. Brilliant!
- Out of everyone- I felt she was the only one I felt a personal connection with, not as robotic or automated as the others.
When I style someone I have a listing that I share last:
I haven’t had any responses… and to date I have not had any sales through direct sharing in the Dressing Room. But this listing is how I attempt to open communication if the buyer is interested. Based on my observations from last week and how I felt as a buyer, I am going to try to tag Poshers in this listing with a comment to see if I get any responses.
On the other hand, If you have requested to be styled or if you have fielded multiple requests and it’s just not your thing… I have good news!
You can opt out!
Go to your “Seller Tools” and select “Posh Stylist Settings”
From there you can opt out of select styles that you do not represent OR opt out of the program entirely.
Lastly, I had one huge question about how we get matched.
Does Poshmark “match” us based on SIZES they can detect from our listings OR is it based on “MY SIZE” selections?
Long ago, it was a common practice to have “MY SIZE” reflect what we SELL and not what we WEAR. This matching process could change everything.
I emailed Poshmark Support last week with this question and they responded confirming that they “match” closets “based on the size in your sale inventory and categories.” As for the “My Size” feature, that is for your shopping preferences and is not for selling purposes. Several of you confirmed this in the comments below 🙂
How has your experience been with the GET STYLED Feature?