We talk all the time about the importance of powerful and attention-grabbing covershots. But sometimes we ignore the importance of descriptions on Poshmark!
Unfortunately, accurate and responsible describing is often overlooked by even the most experienced Poshers. Some closets have such stellar reputations that you know what you are getting will be nothing less than perfect… But what about the rest of us?
I don’t know about you, but I am an impulse buyer. If I allow myself too much time to think, I can talk myself out of most purchases.
If I find an amazing listing on Posh and the description say “Size small, fits like a medium. Good condition” you better believe I’m going to have questions! While I am waiting for a seller response, I am probably looking for the same item elsewhere (in another closet or even *gasp* on another site!). If the seller doesn’t respond by the time I find a better price or a more detailed description- I may purchase from them instead.
With so much competition in the resale marketplace, you NEED that impulse buyer!
Make sure your listings are IMPULSE PURCHASE ready!
Take it farther than “Good”, “Excellent”, or “Pre-Owned”.
Describe WHY you would consider it good rather than excellent. What does “like- new” mean to you?
Use real measurements. I never answer the question “Would you say this fit like a _____?” That question is so subjective to opinion. I do not ever want to steer someone wrong. What fits like a “medium” to me might be what you describe as a “large.” Don’t get me started on numbered sizes! I can wear anything from a 0-6. THAT is way too broad a size differential to even comment on any # sizing!
Seriously. Especially now with the color selections… If your tank top is lavender, you have to pick “purple”. You don’t want to get into a situation where the buyer thought it was royal blue and ended up with navy- see what I mean?
Some buyers are particular about materials. I have to admit that I am! Go ahead and include them just in case. I will also add that it might be a good idea to mention if something is “dry clean only.”
Anything and Everything Else
Tell your potential buyer what makes your item unique. Are the pockets real or sewn shut? Is there a side zipper? Buttons that are just for show? Is the embellishment glitter, sequins, or individually sewn on jewels? Describe any thing that is not self-explanatory, and if it is self-explanatory- explain it anyway! If I am deciding between two similarly priced listings- I will usually go with the one that gives the most info. It makes me trust the seller, and as we all know, TRUST is important.
There is no denying this difference in these two descriptions. One for a blazer and one for denim.
Other Tips for Descriptions
Exaggerate the description.
Did I just say to lie?
But I ALWAYS describe flaws worse than they are… The severity of a flaw is subject to opinion. So I state worse case scenario. If a sweater has three little fuzzies under the arm I will state “mild pilling” instead of just a broad “good condition.” I will disclose that it has “pulls” if there is a very small one that they may never notice on the back. If it’s a black tee shirt and it has been washed several times- I will point out the fact that it “has some fading due to washing and wear.” Will this discourage some buyers? Maybe. But I would rather have a super happy customer who knew what they were getting than someone who will want to return the item.
Mention your bundle discount or if you accept offers.
This can be useful if you offer a large bundle discount. It already states it in small print but can’t hurt to reiterate.
Don’t assume that just because you show a flaw in a photo that it’s good enough.
Mention everything! Not everyone can see the pics clearly on the device they are using.
What do you do when you are packing up a sale and see that you inaccurately described the listing?
It could be that you listed as a “small” and it was a “small petite” or you complete didn’t see a small stain on the arm- these things happen!
TELL THE BUYER.
Do NOT hold your breath and hope they do not notice!
This has happened to me and I will immediately tag the buyer in the listing to let them know. You could also make a new post with photos of the issue. In some instances they have appreciated the honesty and tell me to ship anyway! I have also canceled the order at their request. I would rather cancel the sale instead of disappointing the buyer and ultimately get a return or a low rating. This is one way you can build TRUST.
Don’t be worried if you start getting sales and bundles with zero questions… It’s NOT always a red flag- sometimes you have just already successfully answered what they wanted to know!
What do you do to ensure your descriptions are accurate? I would love to hear about your experiences in the comments below!
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