Last year was my first time buying and selling on Poshmark during the holidays. I was unsure what to expect. Was it going to be extremely busy? Would I even have time to pack up all the sales?
Based on my observations and experience I want to prepare you for what you may see this year during the holidays.
Let’s go back to last year… I am by nature a record keeper. I keep detailed records of my Poshmark activity on a daily basis. I even keep an account of how much sharing I do to see if there is a connection between how much I share and the impact on my sales (It’s no secret that Yes, they are directly connected!). Last holiday season, right around this time, my closet took a nose dive. I almost closed my closet down with the intention of opening back up in January. I didn’t though. I stayed open and continued to share and only had a few sales in November and December. I was completely shocked and hadn’t expected such a drastic change.
My plan was that this year I would close up shop for the month of December… I have since change my mind. I expect this year to be MUCH different.
Here’s my 3 thoughts on why…
- There are soooooo many more people on Posh now. To so many it’s new and novel and they have money burning in their accounts that they want to spend!
- The NWT Retail feature should change things too. Most people want to give new items as opposed to pre-owned. I say that not as a firm fact- because even I purchased a pre-owned cardigan last year as a gift for a family member (and she LOVED it). Even if you are not a “retail” seller- I believe this feature is sure to bring in lots of shopping traffic! We all know we shop for ourselves as we
pretendshop for others.
- I have learned so much since then. I have a better strategy…
So what can you do to affect your sales? First off… DON’T GIVE UP!
I wrote a post (click here to read) on how to combat slow phases. I just took a 2 week break (one of those weeks I was on vacation in Las Vegas) and of course did not have a single sale. To get back into the swing of things- I took my own advice again and immediately saw results!
Other things you can try…
- Have a sale. Forget a day after Thanksgiving sale- Do a Cyber Monday Sale! This year Cyber Monday is November 30. Tons of people will be doing their holiday shopping online on this day so get their attention with a sale or promotion in your closet. If you go this route, now is a great time to start promoting it.
- Make a “gift” section in your closet. Have all the NWT items or gifty things in one place (i.e. keychains, jewelry, socks, make-up, etc).
- SHOP. Yes, SHOP. If you have a gift to buy or need an outfit for an “ugly sweater party” (like THIS one) then consider checking Poshmark first. This helps boost sales in the community and we all will benefit!
Avoid Burnout. It never fails, life gets hectic around the holidays. Make sure you have “me” time and for some, Poshing is exactly that! Don’t stress out if the sales are sporadic or if sharing back isn’t happening as much as you like. Plan your time, set aside an hour in the evening (with eggnog) or whenever works for you. Don’t get discouraged- if it seems slow, don’t worry- Poshmark ISN’T losing popularity. January is just around the corner!
Shipping Notice. The lines will be LONG at the Post Office. Don’t say I didn’t warn you. Plan accordingly. Even though it says “2-Day Priority” it may actually be “4-Day NOT a Priority”. My advice is to always drop packages off directly at the Post Office if you have one nearby and GET A DROP OFF RECEIPT. This will help in case your item gets lost or stolen. Directly dropping off (even in the drop box) may help it get to the customer quicker. Make sure to keep communication open with the buyer and let them know when you ship and that there may be a delay. Even though you have been through the process, this might be his/her first purchase during the holidays.
Stock up. If you utilize free shipping supplies from USPS… order more NOW. Like, today! They are free online or you can go to the Post Office and grab some. Right now, places like Costco or the Dollar Store will have TONS of tissue paper and other cute packing supplies available at great prices. It’s the best time to stock up on things you can use year round.
Winterize. You already prepare your car and your wardrobe for the snow, but you also need to look at packaging differently. If it snows or sleets and a package gets left at the door- it’s only a matter of a few degrees and that pretty melting snowflake may ruin the box and beautiful silk shirt that’s in it. I suggest shipping in the Post Office supplied Tyvek® envelopes. If the purchase is too large, consider individually wrapping items in plastic within the box. Might not be cute but it protects the items.
Have Fun this Holiday Season
Please don’t forget what is important! Spend time with the family and enjoy any extra days off you may have!
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