I feel like we are at the point in our relationship where I can tell you how I really feel, right?
As you are fully aware, I obsess over strategies and what works/what doesn’t.
I have narrowed it down to the top things that I find MOST effective for my closet. If we were sitting at Starbucks hashing out Poshmark strategy (and I confessed actions that I make a Poshmark priority), this is exactly what I would tell you.
And in case you are wondering what my Starbucks order would be, I order a grande in a venti cup of Pike Place coffee. Then I dump half n half creamer in. No sugar.
Now that we have our coffee and are sitting next to the guy with headphones and his laptop…
I am going to tell you my personal Poshmark priorities.
I think it’s important to point out that I sell pre-owned, if you sell wholesale or are establishing your own brand name then your priorities may be different (i.e. sharing and follower count).
So here they are… remember, these are MY priorities based on my experience on Poshmark. Unless someone has real data from PMHQ, strategies are simply opinions put into action.
Poshmark Priority 1: Listings
There are several things that fall under this…
- Right product. Did you know that PMHQ (Poshmark Headquarters) TELLS you exactly what is trending and what to stock in your closet? They do a “Monthly Trend Report” video and tell you what key word searches are trending and what Poshers are buying. I don’t understand why everyone isn’t watching these videos. You can check them out on Poshmark’s Facebook page. BUT, also do you own research- check out “sold” listings in high volume closets or check out what the styles are in the store windows at the mall…
- Brands. Poshmark has afternoon brand parties. Apparently these are determined by what is selling on Poshmark (this is something that was stated in an aforementioned “Monthly Trend Report” video). These are brands that are popular right now. It’s ok if all your listings aren’t super trendy brands, but it helps if you have a few to draw buyers into your closet, they could end up purchasing something else you have listed that they didn’t know they needed. Now I am certainly not saying that these suggestions from the Trend Report and parties are the be-all-end-all, FAR from it. BUT, if you are clueless as to what to list- it’s a great place to start.
- List as often as possible. New listings will set you apart in the new listing feature– I think they call it “Posh Now”, but you can read more about that here in the post Poshmark’s New Listing Feature. if you don’t have more to list , you can always try this tactic Re-list, Rinse, and Repeat.
Overall, adding new listings is the #1 thing that I find directly affects my sales.
Poshmark Priority 2: Self Sharing
I feel like self sharing gets a bad reputation. No one wants to talk about it or admit how important it is… so I will say it:
SHARING YOUR OWN LISTINGS IS IMPORTANT!
I won’t tell you the correct amount to share, you have to come up with what works for you. Some say share to all the parties, others share a few listings at the top of every hour. You know what I do? I share whenever I can and whenever I feel like it. If you are legitimately trying to do this full-time or really want to make some money- you have to put your business first and share your closet. If this is a fun side hobby or if you are more focused on the social aspect- then your priorities could look different.
Bare minimum try to share your entire closet once a day. If someone filters search results by “just shared” you want to show up somewhere near the top. Why would someone search with that filter? It shows the active closets. Purchasing from inactive closets will run you the risk of slow shipping or a canceled purchase.
Poshmark Priority 3: Sharing Others
With limited time, self sharing should be done first. However, sharing others is valuable as well. I still spend time sharing other closets every single day, I share back as often as I possibly can. But I make sure to share my own and then share others. Kind of like the oxygen mask in an airplane…
Honorable Mention: Followers
This to me is the last thing that you should be concerned about. Sure, easy for me to say because I have been a suggested user for a couple of years, right? But, since we are having a real chat over coffee… truth be told- I have seen closets that have a fraction of the followers that I have and have SOLD double or triple what I have. I want buyers to follow me. I want those empty closets with no profile picture to be following me. This is why I don’t play follow games or follow a million people- the time I would spend clicking “follow” can be used in better ways. I have found that time spent following and getting followers does NOT produce an ROI (return on investment) that is worth it. Sometimes I will follow a few “new closets” but I honestly haven’t seen any real bump in sales from doing so.
If you have great listings and items that people are looking for you will have sales regardless of your number of followers.
Well, I told you how I feel and now I need a refill on my coffee. But first, it’s your turn to tell me what works for you…
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