I am a huge advocate of promoting your Poshmark Closet on Instagram.
Yes, there are so many Social Media platforms to promote with… Instagram, Twitter, and Pinterest are just a few.
When you make (or edit) a listing there is even an easy share option:
Or if you are just sharing the old fashion way:
For those who might be cynical and think “Of course Poshmark wants us to promote POSHMARK! That’s why it is easy…”
Let me tell you how this benefits YOU.
As I said there are many platforms you can use (as showing in the sharing options above)… I am going to focus on Instagram because it’s my FAVORITE. While I have a Twitter, Facebook, etc… I choose to focus my energy on my Instagram account.
Why I Choose to promote my Poshmark Closet on Instagram
- It revolves around photos- I love photos
- I love browsing and getting inspiration for anything and everything
- Easy hashtag searches
- Poshmark has a HUGE Instagram presence
If you still aren’t buying it… Here is a story…
Shopping… on Instagram
Like I said, I get very inspired by Instagram… every thing from outfits to finding books to read.
One day as I was scrolling through, I saw a blazer… it was so cute and exactly what I needed. It was black and white (my favorite colors) so I quickly checked her bio…
Yep- it was a Posher! And she had her closet name listed @kristinsinger88
I quickly jumped over to the Poshmark app and found her… It was still available. Even better was that the blazer was made of a knit sweater material and from Anthropologie… things just couldn’t get better. Wait, yeah it could… It was MY SIZE!
I immediately made an offer- and she accepted!
This is the adorable Posh Package I received- how could I NOT take a picture and share it on Instagram???
And THIS is the blazer.
P.S. I am NOT a fashion blogger 🙂
Here’s another example…
A couple of weeks ago, I found an amazing leopard print cardigan I knew my BFF would love. Just like before, I found the seller’s Poshmark Closet from her Instagram bio, then I tagged my BFF in the listing. Not only did my Best Friend purchase the cardigan, she bundled THREE items to “save on shipping.”
Tips for Promoting Your Poshmark Closet on Instagram
Some might say to keep your Instagram account all about selling, don’t post anything personal, or suggest other formulas for how to attract buyers.
Here is my advice as someone who SHOPS on Instagram:
- DO WHATEVER YOU WANT!
I like to see personality and random photos… I want to feel a connection. I WANT to see pictures of what you had for dinner, or your dog’s Christmas sweater. If you post outfit pictures, I may really like your style and see that we have things in common. If you only post about Poshmark, that’s fine too! I will probably follow you and will see your posts.
- .KEEP YOUR NAME THE SAME
You will be much easier to find or recognize if your Instagram user name is the same as your Poshmark closet. Once my accounts had the same name- I noticed a difference in followers and interactions. Also, I like to keep the profile pics the same- if someone forgets my name, they may recognize the photo.
- OPEN AN INSTAGRAM ACCOUNT JUST FOR POSHMARK PURPOSES (if you want)
Don’t want to bombard your friends and family with what you are selling? If I get it, you may not want your aunt to see that you are selling the sweater she bought you. So make a separate account.
Other tips: Poshmark does a lot of contests and giveaways on Instagram… plus they often re-post user photos to their account! Play along and others just might find you!
How to Shop On Instagram
So if you simply don’t want to use Instagram to promote… nothing is stopping you from shopping!
One thing I do is look for Poshers to follow. How do I find them?
- Basic hashtag searches #shopmycloset #poshpackages and of course #poshmark
- If there is a contest going on (like right now with #poshnation) I will search the entry hashtags and keywords
- Go to Poshmark’s account and click on any photo… typically thousands of users will “like” or comment on the photo!
You may not see immediate results and the person who purchase from your closet may never tell you, but it doesn’t mean it’s not happening!
Do you have any additional tips on sharing to Social Media or a story where you made a sale or purchase?