Promoting Your Poshmark Closet on Instagram

I am a huge advocate of promoting your Poshmark Closet on Instagram.

Yes, there are so many Social Media platforms to promote with… Instagram, Twitter, and Pinterest are just a few.

When you make (or edit) a listing there is even an easy share option:

Promoting Your Poshmark Closet on Instagram

 

Or if you are just sharing the old fashion way:

Promoting Your Poshmark Closet on Instagram

 

For those who might be cynical and think “Of course Poshmark wants us to promote POSHMARK! That’s why it is easy…”

Let me tell you how this benefits YOU.

As I said there are many platforms you can use (as showing in the sharing options above)… I am going to focus on Instagram because it’s my FAVORITE. While I have a Twitter, Facebook, etc… I choose to focus my energy on my Instagram account.

Why I Choose to promote my Poshmark Closet on Instagram

  • It revolves around photos- I love photos
  • I love browsing and getting inspiration for anything and everything
  • Easy hashtag searches
  • Poshmark has a HUGE Instagram presence

If you still aren’t buying it… Here is a story…

 

Shopping… on Instagram

Like I said, I get very inspired by Instagram… every thing from outfits to finding books to read.

One day as I was scrolling through, I saw a blazer… it was so cute and exactly what I needed. It was black and white (my favorite colors) so I quickly checked her bio…

Yep- it was a Posher! And she had her closet name listed @kristinsinger88

I quickly jumped over to the Poshmark app and found her… It was still available. Even better was that the blazer was made of a knit sweater material and from Anthropologie… things just couldn’t get better. Wait, yeah it could… It was MY SIZE!

I immediately made an offer- and she accepted!

Promoting Your Poshmark Closet on Instagram

This is the adorable Posh Package I received- how could I NOT take a picture and share it on Instagram???

 

And THIS is the blazer.

P.S. I am NOT a fashion blogger 🙂

 

Here’s another example…

A couple of weeks ago, I found an amazing leopard print cardigan I knew my BFF would love. Just like before, I found the seller’s Poshmark Closet from her Instagram bio, then I tagged my BFF in the listing. Not only did my Best Friend purchase the cardigan, she bundled THREE items to “save on shipping.”

 

Tips for Promoting Your Poshmark Closet on Instagram

Some might say to keep your Instagram account all about selling, don’t post anything personal, or suggest other formulas for how to attract buyers.

Here is my advice as someone who SHOPS on Instagram:

  • DO WHATEVER YOU WANT!

I like to see personality and random photos… I want to feel a connection. I WANT to see pictures of what you had for dinner, or your dog’s Christmas sweater. If you post outfit pictures, I may really like your style and see that we have things in common. If you only post about Poshmark, that’s fine too! I will probably follow you and will see your posts.

  • .KEEP YOUR NAME THE SAME

You will be much easier to find or recognize if your Instagram user name is the same as your Poshmark closet. Once my accounts had the same name- I noticed a difference in followers and interactions. Also, I like to keep the profile pics the same- if someone forgets my name, they may recognize the photo.

  • OPEN AN INSTAGRAM ACCOUNT JUST FOR POSHMARK PURPOSES (if you want)

Don’t want to bombard your friends and family with what you are selling? If I get it, you may not want your aunt to see that you are selling the sweater she bought you. So make a separate account.

Other tips: Poshmark does a lot of contests and giveaways on Instagram… plus they often re-post user photos to their account! Play along and others just might find you!

How to Shop On Instagram

So if you simply don’t want to use Instagram to promote… nothing is stopping you from shopping!

One thing I do is look for Poshers to follow. How do I find them?

  • Basic hashtag searches #shopmycloset #poshpackages and of course #poshmark
  • If there is a contest going on (like right now with #poshnation) I will search the entry hashtags and keywords
  • Go to Poshmark’s account and click on any photo… typically thousands of users will “like” or comment on the photo!

 

You may not see immediate results and the person who purchase from your closet may never tell you, but it doesn’t mean it’s not happening!

Do you have any additional tips on sharing to Social Media or a story where you made a sale or purchase?

 

XOXO

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

12 thoughts on “Promoting Your Poshmark Closet on Instagram

  1. I agree 100% with everything you said! I created a separate account for my Posh closet. I use the same profile photo as well. It really has seemed to boost everything! Sales, followers, friendships, everything. I had no idea we could share from the app to Instagram tho! Where have I been hiding? By the way, I love your posts. And the cute little dog always tagging along 😘

    1. Thank you 🙂 I think I only have my Twitter linked now… Normally I just manually post photos to Instagram, but there is the easy sharing way if someone would rather. I’m glad you have seen a difference too! I’m sure it’s not for everyone- but I’m all for whatever works.

  2. This was great!!! Thank you!!! I’m trying to add at least 1 thing to IG daily!!! I’m not so great at social media, but I’m learning!!! Thank you for the “reinforcement” of what I thought to be true!! (I love your blog, btw!! You inspire me!)

  3. Thank you so much !!! I don’t have a a real social media presence but I did start sharing to twitter. I am secretly hoping that one of my followers (cast & crew of The Walking Dead) will see something & buy it on Poshmark) Realistic?????????????? Hey a girl can dream. I will have to try Instagram.
    Thank You
    Donna Guy

  4. I just don’t understand Instagram, the #tags (this will always be a number size) … Is there a book for dummies about Instagram? As you can probably tell I’m an older person in this Internet world … now where is my phone with the super long cord so I can go in the closet for a private conversation …. I’m sure it is somewhere. 😊

  5. Hey Elle,
    I love your blog! I read every single one! I have a few questions because I’m in the stage where I just really want to get my followers and sales up and I want to try any and everything that will work!!! I do have a personal instagram, but how do I sell? And get people to actually view? Just through hashtags? Do I tag users? Could you literally give me a step by step “tutorial”… I know I probably sound Lame lol😂😂 but I really would like some help! Xo, Chie

    1. Hey Chie! Some people do use Instagram as a selling platform- but I do not and don’t know the in’s and out’s of that. I don’t mind giving Poshmark 20% to handle the payments, shipping, and customer service for me! However, I will post photos of my listings to my Instagram and use tags like #poshmark #poshstyle #shopmycloset #whatever brand it is etc. There is a “share to Instagram” you can do through the app as well. I would suggest searching the #poshmark hashtag on Instagram to get some ideas. I follow a lot of Poshers on Instagram and that’s how I see closets and go to their closets to see listings if I’m interested!

  6. My goal is to move into selling full time on Posh but I have a lot to learn. There’s a lot of information online for beginners but not as much for people who really want to grow their closet into a full-time biz. Thanks for your posts! They are very helpful and you really have a niche. I hope you will keep the posts coming!

  7. I’m relatively new to your blog and I. CANNOT. PUT. IT. DOWN. I love it. Keep up the great work. I’m just earning my way through Poshmark and now am about to dive into Instagram. Thanks for the great info.

    @blueberryfab

Leave a Reply

Your email address will not be published. Required fields are marked *