Disclaimer: When writing this post, I had to consult the internet on whether the correct word was “relist” or “re-list” but could not find a conclusive answer. I even consulted 2 teacher friends and my mother (who is a badge carrying member of the grammar police) and received three different opinions. SO, for the sake of the word not looking like realist or relish, I have decided to include the hyphen.
Let’s carry on…
The word RE-LIST can spark anger and disappointment.
As in: “UGH, I am going to have to re-list this item!”
Re-listing on Poshmark means that you have to delete your original listing that has so many LIKES and start the process all over by listing it again This can be even more painful and gut wrenching if it was a former HOST PICK.
You would NEVER want delete this item just to list it again, right?… but sometimes you feel that it is necessary if the listing somehow has been compromised.
Examples of ways a listing can potentially become “compromised”:
- Comment: “I saw this at the outlet for $7!” -Helpful Posher
- Comment: “OMG! I have this in my closet too!” -Overexcited Posher
- Comment: “You are ugly.” -Loser Posher
- Comment: “Sign up for M E R c A r i with my code…” -Not Really A Posher
- Other: Sale gets canceled for some odd reason and the SOLD banner cannot be removed and you must re-list.
Yes, nothing is more aggravating than these types of comments or actions!
Before I can go on… I want to give my opinion on some of the aforementioned comments.
I rarely re-list for those reasons.
- The CHEAPER comment. Typically the item you want is not ACTUALLY cheaper elsewhere. When someone makes statements like this in my closet- I fact check them. Usually it in NO LONGER available online. If someone is convinced by her comment and looks they will see this for themselves. If they make the typical “Blah, blah, T.J. Maxx and Marshalls…” comment I know better. Have you ever searched for something there? It’s impossible to find anything. I can’t even find my best friend in there sometimes when we go shopping together let alone some random clearance shirt. GOOD LUCK! The buyer will be back to my closet to purchase if they were actually interested.
- “I have the SAME thing” comment. Again with the fact checking! When they claim to have the identical item in their closet… sometimes they DON’T. Someone once commented that she had the same pair of shoes in a different size and she didn’t have ANY shoes listed. Yes, I know what you are thinking- most of the time they actually do have a competing listing BUT, check first before you delete, just in case.
- The UGLY comment. Look, if someone told you that you are ugly or took the time to make some other horrible comment … 100% of the time it is far from the truth. If someone says something rude, it only makes them look bad and the Posh-Hive will probably go after them. NO NEED to respond.
- The ADVERTISEMENT comment. Listen… Please listen… NO ONE is going to read your comments and see spam and say “Oh NO! I cannot buy this beautiful listing at an amazing price because of this comment!” WHO CARES if someone wrote “Hey! Do you want an Apple Watch, for FREE?” or some lame Mercari promotion? I’m sure you have already noticed that most people don’t read DESCRIPTIONS based on how many times you get the same question asked over and over. So it’s safe to say most people don’t read comments either. The bigger your closet gets and the more followers you have- the more this stuff is going to happen.
- SOLD BANNER. Yeah, this just sucks. Nothing you can do. You have to re-list.
Now that all that is off my chest….
Would you believe me if I told you that on occasion I re-list items ON PURPOSE?!
Let me talk you through this one.
I list something that I think is amazing. I am super excited about it. I know it is sure to sell quickly.
But then it sits.
… and sits.
My friend and I call this phenomenon the WTH Listing… because it makes no sense.
Before you know it, the listing has 273 likes and nothing. So you mark it down by 10% because you know one of those 273 are going to buy! Still nothing.
Now the perfect listing has 269 likes. What?
I LOST likes???
This goes on, week after week, until out of desperation I have exhausted all price drops (and changed the cover shot multiple times). It seems that it will never sell.
This is when… I delete it. Did I lose all those likes? Yeah. So? They didn’t want it. I gave them a fair chance… If someone was going to purchase then they would have.
After I delete this stale listing, I do one of the following:
- Immediately re-list with new pictures
- Wait a few weeks and get it back up
- Hold it until next season, or until the appropriate season
As far as pricing, I start it back at the original price that I wanted.
Does this work? YEP. Not every time, but enough for me to blog about it!
Here is why I believe that this simple strategy works:
I have explained before that I do not label my items as Host Picks (although extremely grateful for the HP, I do not like to advertise that it didn’t sell immediately). Much in the same way, if I see a listing that has been around for a while with too many likes, it makes me wonder why no one snatched it up yet. *Clearly this does not apply to Retail listings where there are multiples in stock*
A NEWLY listed item with a moderate amount of likes can give off a sense of urgency. A new listing can feel like a rare find, only you and a few savvy poshers know about it so far.
Now, I’m not sure about you, but I know my mentality when I want to buy something, I assume that everyone else wants it too- why wouldn’t they?
This same thought process is what makes us call ahead to the store to put something on hold. It’s the fear of someone else getting to it first!
You probably are already using Sense of Urgency tactics and phrases and may not realize it.
Phrases such as:
Yes, these words and phrases are used to make the potential buyer feel that if they do not act quickly- they will surely miss out.
Even Poshmark uses these tactics to help us out. Ever notice that when you get an email alert about a price drop, it tells you exactly how many other people were alerted?
Another argument for the case of re-listing: a newly listed item will show up in the “Just In” showroom for its brand. Also, when it is shared to a party for the first time, it will appear in the “First Look” showroom. Now your listing can get a fresh views and new likes from Poshers who are currently active and shopping.
Now before you blast me about how this idea is ridiculous, let me say this… it does not apply to all listings in all closets.
This system is best used on that unique piece that may have been listing at the wrong time of year to start with or did not sell in its peak season. No matter how low you mark down, it just won’t budge.
I know some of you reading may have some serious differing opinions about the “likes” and I do admit that this isn’t the answer for every listing. However, if you do have one of those absurd WTH listings… it may be worth giving it a shot!
Agree or disagree?