We are all searching for the secret to more Poshmark sales, and the title of this post should probably have a big ol’ question mark at the end of it. If you have been reading this blog for any length of time you will note that my opinions evolve and change while on my quest to figure it out. Sometimes I think I find a new strategy and sometimes I revert back to the basics of sharing and following.
Whether or not I have stumbled upon the secret to Poshmark sales, I am writing this post for one reason in particular: Sales Expectations.
Every time I hear someone say “Sales are so slow!” I will also see a photo on Instagram of someone’s sky-high stack of packages going to the post office.
What are these two people doing that is so drastically different?
These photos of enormous shipments certainly motivate some people, but others (like ME, if you want total honesty) it just makes them want to throw up their hands and find a new hobby. Like knitting.
Obviously there are a million factors that go into why you are experiencing slow or high volume sales. But is there a way to set realistic expectations of how much you should or could be selling?
For a while now, I have been checking out some of these closets that seem to crank out the sales. What stood out to me was that the majority of these high volume sellers had HUGE closets. Does the amount of listings in your closet determine how many sales you can expect?
Is it true that more is… more ?
Actually, Poshmark tells us this when we first open out closets. This is straight from inside the app:
Well, ok then.
I looked over my past sales…
I considered my own personal closet, the most listings that I have ever maintained was around 350. Last year when I kept it around the 300-350 range, I have to admit that I had more consistent daily sales, but more on that later in this post.
Things drastically changed last winter when I took a break and closed up for November and December. I consigned some clothes, donated others, packed some items away, but sold the majority. I reopened in January of this year and I had to start all over with an empty closet. That first month as I was listing and still under the 100 listed item range… I MAYBE has 9 sales. TOTAL.
Now we are at the end of June, and I have noticed that as my closet grows… so do my sales. This further perpetuated my theory. I decided to set myself a goal to hit 500 active listings and see if there was a huge difference.
I know what I have personally observed happening in my closet with my sales… but I wanted to know more. I couldn’t rely solely on my personal results.
I reached out to you. I reached out to Poshmark sellers on Instagram and ask for input and got a great response! Hurray for research!
I asked 2 questions:
- How many active listing do you have?
- What is your average number of sales in a week?
Yes, there are flaws to this… it’s all averages. Not everyone keeps super detailed records so some of what was reported was indeed fact and some was based on generalizations etc. But that’s ok for the purposes of this post… there was still a pattern. Most sellers it seems (myself included) are hesitant to really talk about their numbers. Quite honestly I was blown away by how many people immediately responded and were genuinely curious about results.
To those who participated: Thank You!
Before I tell you about what I saw in your responses, I have to point out a few obvious variables that can affect your sales outside of my theory…
As seller stats came in, I grouped them by amount of active listings. Then I figured out the average weekly sales for each group. In case you don’t know where to find your active listings number, let me show you.
THIS number in your closet is amount of total listings sold/unsold/marked Not For Sale, etc.
Inside your Posh Stats is a more accurate number but still includes any listing that are marked as available (includes your party listings, sale banners, and other info posts).
When I took this screenshot, I had 400 active listings (plus 7 “other” posts).
Now for the compilation of these numbers passed on to me…
Here are the AVERAGE WEEKLY SALES NUMBER per active listings group as reported to me by active sellers on Poshmark:
Up to 99 listings: 3 sales
100-199: 5 sales
200-399: 7 sales
400-599: 20 sales
600-799: 27 sales
800-999: No one reported having active listings in this group
1000+ : 33 sales
- 74% of those who participated had less than 400 active listings with an average of 5 sales a week.
- The 26% who have MORE than 400 listings averaged 26 weekly sales. Only 1 reported less than double digits.
- Only 4 sellers in the less than 400 groupings reported double-digit averages.
Based on what I gathered…
More Listings= More Sales
Why do more listings equal more sales?
I think it’s basic math. More choices means more chances. If a customer stumbles into your closet and you have 100 items, there is a higher chance of him/her finding something they want/need than there is if you have 8 listings. Now image if you had 200, 300, or more! But of course, there will always be the sellers who just seem to have the right stuff listed at the right time and it sells. I, however, am not that seller.
Although I plan to get to 500 active listings, I currently am at 400. It has been a little over a week since I have surpassed the 400 listing threshold.
Have I seen a big difference?
I hit double digits in sales this week. While I didn’t hit the aforementioned 20 average, I was more on the lower end of the spectrum (remember- there was low numbers and a high numbers reported- that’s how I got an average). BUT, I CAN report that I had more bundling activity. I sold 3 bundles this week and had 2-3 bundle offers that didn’t pan out.
Like I said, my goal is to get to 500 active listings, but not because I that I think it’s the magic number. I need to have a goal to be productive and stay focused, and it’s probably the maximum I can keep in my limited storage space. If you have been following my Minimalist Series you know that I will get to that number in no time!
I told you I would get back to last year’s results in my closet… I calculated my sales for when my closet was open and for the majority of the year I fell into the 200-399 group. What was my average for the 8 months I was active? 7 sales a week.
I am NOT telling you that you need to run out and spend your life savings buying inventory so you can have more sales.
FAR from that!
(Here you can read about different ways to be a Success on Poshmark)
I am just offering some PERSPECTIVE. Also, potentially real numbers you can see, not just the stacks and stacks of sales that sellers are taking to the Post Office.
If you only have 50 listings, DON’T be discouraged if you aren’t making 20 sales in a week. DON’T be discouraged if you don’t have stacks and stacks of boxes to post on Instagram! If you sell on average 1-3 a week then you are probably in line with sales expectations. Will there be weeks you sell nothing? Yep. I have had my fair share of those weeks.
Sure, sure… I know this research I am presenting is flawed. It was all based on 45 users, and I put together the groupings and calculated the averages. I’m sure that PMHQ has some serious data that they could share (and THAT’S the kind of stuff I personally would want to learn if I were to attend Posh Fest).
Like I said, I am not encouraging anyone to do anything drastic or feel that sales are hopeless if you have less than 600 or whatever listings! However…
If you do want to build your inventory in general- here are some creative ways:
- Family and friends: I bet your friends have piles of clothes waiting to be donated or consigned, see if they will let you take them off their hands.
- Consign for others: You can set up a system where you split the profits.
- Second hand stores: Find quality items on sale that have really good resale value.
- Trade with your friends: seriously, my friends and neighbors creep in my Poshmark closet and want my stuff. I have actually made them trade me for more stuff I can list! You want this cardigan? Give me 2 shirts and a belt!
If you are maxed out on inventory (or are truly cleaning out your personal closet and just want to SELL SOME STUFF), it’s not the end of the world- there are MANY other strategies that can help sales- Sharing, Relisting, and Price Drops to name a few (check out this article: Re-List, Rinse, Repeat).
Other Thoughts on Listing Strategy
I hear people swearing that the key is to list new items every single day. I don’t necessarily fully agree… while it is certainly beneficial to trigger the “new listings” feature and get your closet more visible (read more on that HERE) I think that with so many closets selling on Poshmark, shoppers use the search engine most. I think that getting those listing up ASAP is crucial to bring the customers in. When I got to 400+ listings, I had listed 40 or so that day and haven’t listed a thing since. The sales just started coming in.
Am I 100% right, probably not, but this blog is just my opinions… and now I want to hear yours!
Do your sales reflect the listing group you fall into?
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