If you aren’t interested in reading yet another person’s manifesto about the importance of sharing… I don’t blame you.
From the moment you sign up on Poshmark, the term and “importance” of the action is shoved down your throat.
Sometimes I view sharing like I viewed Lentil Stew as a child… I know it’s supposed to be good for me but I just can’t stomach it anymore.
Let’s face the facts though, out of all of the currently popular selling platforms, none offer such a straightforward opportunity to get your listings out there. From what I have observed, to get attention on the other popular platforms it is advised to constantly list new items, utilize hashtags, and participate in forums (among others). All are well and good, but Poshmark offers an easier way… to Share.
Sharing can be broken down into 3 basic types:
- Self Sharing: when you share your closet it goes out to your follower’s timelines
- Sharing others: Share from your newsfeed/party/ or directly by going into a closet
- Sharing in a party: Typically you share your listings TO a party, but you can also share listings FROM the party
Sharing, in itself, can become redundant and quite frankly BORING. As I shared on Instagram yesterday, I was trying to complete some listings and sharing and ended up organizing my button collection instead.
Guilty as I am of talking too much about sharing (and also not giving it the attentions it needs)… I decided to think of all the ways sharing can be helpful and SELFISH (in a good way). I think the majority of users share with the sole expectation of reciprocated shares- for me, I want to look beyond that.
How to Selfish Share:
- Share closets with low follower numbers. I know, makes no sense initially. But I am not looking for just a share in return. I want THEIR attention. These are typically new Poshers. Do YOU remember being new? Poshmark was your oyster… you had credits in your account just waiting to be spent. You probably were shopping out of just a handful of closets you had discovered! I want to be one of the first closets some of these new Poshers discover.
- Share to get your name out there. Every time you share a closet, the listing owner gets an alert that YOU shared their listing. You just invaded their space and handed them your virtual business card! Now, yes, I understand that doesn’t guarantee they will notice or click on your closet. This is why I always recommend at least 3 shares from a closet for the alert to be more noticeable. But this is how you promote any business you are in… most people will discard your flyer or business card- but you are after the one or two who don’t.
- Share to get your share # up. SOME people will judge you by your share numbers. It’s up to you if you want to care. I personally don’t care but I haven’t had to worry about my # being low because I am a sharer. The key is to be active.
- Share for the reciprocated shares. Yes, this was supposed to be about all the other reasons. However, this is like handing out a flyer or business card and they ACTUALLY come into your store as a result! Sure they may just be virtually stopping in to “thank you” but this is where you can benefit from their urge to shop… if you have beautiful listings that she fancies, it’s a win! So, outside of the share back you really just want that person in your closet.
- Share to shop. This one helps others out with their sales- but isn’t helping others one of the Poshmark fundamentals? When I share I haphazardly fall into closets I would have otherwise never found. I certainly have made some impulse purchases. Let’s hope what we put out there comes back to us!
I do use the term “Selfish” very tongue-in-cheek. Sharing truly helps everyone, and cannot be completely self-serving even if it tried.
I still don’t have an exact answer on which is more productive: Self Sharing or Sharing Others.
However, I CAN say that I am currently doing some research and testing some theories (I sound like a scientist, huh?) and will hopefully have a huge post about it in the coming weeks… so stay tuned!
What has been going on in your world?
Have you had questions lately or needed advice? Would love to hear your questions or ideas that could become future blog posts!