Slow Sales on Poshmark

Slow Sales on Poshmark

At one point or another we have grabbed our phones and texted our friends “What’s going on with these slow sales on Poshmark?” or have reached out to our social media friends to commiserate.

I know I have!!!

Slow sales on Poshmark make me reflect on my former days as a retail manager. I remember one of the worst job responsibilities being the dreaded nightly recap.

No, not nightcap– that was after you got home.
If you haven’t worked in a sales management position, let me explain… at every company I worked for over the years, there was a required business recap that you had to report to your boss via phone or email. If you had an outstanding day or failed to hit your goal, you had to explain yourself!

When sales were good…

If you had a fantastic day that email was soooo easy.
You never downplayed it with “I don’t know what happened, everyone was just buying things!” (Even though some days it felt like the truth).
It was easy to determine that you and your co-workers “engaged each customer in meaningful conversation” and you (of course) “added on to every sale with compelling product linked back to their needs.”

When there were slow sales…

Some days it felt like the store was a ghost town and barely anyone walked in. Other days it seemed that EVERYONE cleaned out their closet and decided to return all their purchases. There were weeks where you would swear that all your regular customers were on vacation.
But, beware! Explanations like typical Monday, dead, no traffic, and slow were forbidden excuses that would get you called out on the next conference call.
When sales were down and you want to scream It’s so slow! or Traffic is dead! Lo and behold, the traffic counter would often show normal or even increased traffic. Even with customers with bags full of returns, there was always that opportunity to exchange. If it were truly slow then you would have had plenty of time to drum up business by getting on the phone and make some calls to your best customers.

Accountability is a Good Thing

As frustrating as it was to constantly think about what went wrong and it felt like you just regurgitated the same stuff with different adverbs… it served as a challenge to really examine your business. And, specifically, if you failed- how you can learn and do better tomorrow.
I feel the same about Poshmark sales sometimes. There are days it feels so SLOW and it seems like everyone is gone to the beach!
The truth is, everyone isn’t on vacation at the same time- even if they are, they still have their phone in their hand. Yes, bills are due around the same time every month but there are SO MANY shoppers that someone, somewhere is still looking to make a purchase.
When I can’t make a sale during Closet Clear Out, I guarantee that someone on Instagram is posting a photo of a record-breaking weekend.
I think about what I would say in a recap to my Poshmark boss… I would want to scream in all CAPS: IT’S THE ALGORITHM!!!
… and of course this allusive beast can determine our visibility and traffic, but the behaviors and what we are doing during the successful times that are key indicators on how to use it to our benefit.

How to Combat Slow Sales on Poshmark

My challenge to you and to myself, is to get away from the excuses and the feeling that we have no control and really look at what we were doing during the times when we have noticeably higher (or lower) sales.
Examples of things to ask:
  • How much was I sharing?
  • What brands were selling and am I out?
  • Was I doing markdowns?
  • Did I list more/less that week?
  • Did I send offers in the dressing room?
  • What style of covershots were on what sold?

(For more tracking inspiration check out this post)

Also, not everything you do will cause immediate results. By sharing and receiving “likes” and “add to bundle” notifications, you are investing in future sales. Just like when I would call a customer and tell them about new items in the store, they may not come in that day, but eventually they would stop and I would have a potential sale.

If you find you are experiencing slow sales on Poshmark, this might be the time to start daily reporting to your boss, aka YOURSELF. Or, you can find an accountability partner. I follow @everydayemelie on Instagram and she often talks about her regular meetings with her accountability partner to discuss goals- BRILLIANT!
 With that said, YES, text your friend, commiserate with your fellow poshers but be careful not to accept the defeat as fact. But, by holding yourself accountable and digging into what you can control you can inadvertently be setting yourself up for future successful days!
What do YOU do when you experience slow sales on Poshmark?
XOXO

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8 thoughts on “Slow Sales on Poshmark

  1. Elle, great post. We forget that we are our own bosses and still have to report to that boss.. My sales have tanked, but I still get up every day and say “What am I going to do to improve my sales today” Your post helped remind me that Posh is work, and work can be rewarding AND frustrating.. but there is reward at the end… And, as my own boss, I still have to answer to myself… “What did you do today?” @ShopMyClosetFL

  2. Wow, this post couldn’t have been timed any better 😉 I spent my morning deciding what to delete and relist so that I have something “new” in my closet. I haven’t had time to take pics of new listings. But I can tell you, when I don’t follow the algorithm precisely, I sell nothing.

    1. Hey Courtney! A great way to tell what brands are selling is indicated by the brand parties that happen in the afternoons. Also, every month there is (or was) a “Trend Report” video on Poshmark’s Facebook page where they tell you (among other things) what the top searches are. But it is more than just top brands- there are certain styles that are trending so it’s a good idea to keep up with the seasons styles. Hope that helps!

  3. Elle,
    I thought it was only me! Lol! To be honest what I do is look at my life as many shoppers are regular people just like you and I. I ask myself what has been consuming me since August? Well here we go, “kids”! Between August when my sales slowed down and now we have had back to school shopping, two birthdays, requests from School for senior packages and dances (over $200) and the infamous Hurricane Irma! I have the same brands and items I always sell, I choose to believe money is low for a lot of people. I am using this time to reorganize my closet. Put my summer stuff at the bottom and move my fall and winter items to the top! Now I do browse other closets and they are filled with all these new hot fall items! Unfortunately due to low sales I can’t afford to really stock up like I want to. I purchase a Little here and there with confidence that by November I’ll be able to organize and stock my closet and sales will pick up during the holidays. I still share and do my regular Posh thing regardless of sales or not. Sometimes when it pours you just have to take out your umbrella!

  4. I totally agree that we should often pause and rethink our strategy. I had a lot of success recently after deleting and relisting a lot of items (thanks to a post here!). However I’ve got to play devils advocate and set I totally agree with the cartoon girl screaming about the algorithm. Recently I had gone a few weeks without a sale. I’d also been really busy so I hadn’t shared quite as much as usual, and it had been a while since I listed anything new. Then randomly I made 3 sales in little over a day! Nothing designer, nothing exceptionally cute, nothing with a cover shot any better photographed than the rest of my items. So what factor on my part can I chalk these sudden sales up to? Nothing! (Not that I can figure out anyway!). Who knows?? Sometimes sales are like a roller coaster, lots of ups and downs! Good topic for discussion, I can’t wait to hear what everyone else thinks!

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