I have a few thoughts on the Stylist Match Feature on Poshmark. In case you haven’t noticed, Poshmark is making a huge deal about the launch. Why? Probably because it’s a huge deal.
There has to be something behind it all, right?
But as with every new feature, there will be lovers and haters. Let’s look back:
Some HATED the Make an Offer Feature…
Some still gripe about the bundle feature and how it could improve…
The good news is that we all survived menswear and kids clothes being added…
There were those who did not agree with the SU program and now we have Ambassadors…
With most new features, there is a degree of uncertainty. But so far, Poshmark has yet to steer us wrong!
I’ve certainly gone back and forth in my views of being matched.
Some days I think “This is genius! They matched me with a customer, just for me!”
Other days, “Really? Really? REALLY!? Where is that opt-out button…”
From what I see on social media and from talking to sellers regarding Stylist Match, is that there is still a lot of confusion and uncertainty. There are Poshers with lots of great ideas to make it easier, and also those that are choosing to ignore it altogether.
I’m not gonna lie and say I don’t fall into the latter at times. Ten or more requests a day with little to no information is not always motivating when it takes a while to scroll through your listings and share. You want “stocking stuffers”? I have a scarf. I hope everyone wants a scarf.
It can get especially unmotivating since I have yet to have much of a response, let alone a sale.
But as I really think about it, there are a few reasons why you don’t want to brush them off…
- The person requesting wants to make a purchase, if not now, possibly in the future. After all, they are at least curious enough to request styling!
- You are matched because you carry something in this person’s size. They are a POTENTIAL customer.
- If you are quick to share, they may still be on the app and will see your shares right after the request- when their interest is piqued.
- If you share SOMETHING they will be alerted that they are being styled. This almost guarantees they will look at your closet.
Overall, this is targeted marketing that you won’t get from just normal sharing to your feed. So whether you choose to send them your best listings or if you send them a listing introducing yourself and asking for more information- the potential connection is there! I truly believe that direct sharing is the new generation of sharing.
I hear a lot of people claiming that direct shares are somehow linked to the algorithm and by participating you will increase closet visibility. I won’t make such claims… but if true, I don’t want to miss out. So while I am not able to share to 100% of closets I have been matched with, I am making a concerted effort to try!
If you want to read more about the Stylist Match feature check out this post by clicking HERE.
How are you using the new Stylist Match feature?
Let’s talk strategy in the comments below!