When it comes to your online inventory, a big decision you have to make is when you should be switching out seasonal clothing on Poshmark.
Some sellers are compelled to keep their closet stocked with only season appropriate clothing.
Of course you can’t rely on calendar dates like the first official day of summer or follow traditional Labor Day outfitting rules. By the time the season has officially changed, most shoppers have already made their big seasonal purchases. I see this shopper every year… she just bought a fabulous pair of boots, a plaid scarf, and the perfect heavy leather fall bag. She is so excited about her purchase and can’t wait to wear it on her next outing and its 80 degrees out.
When switching out seasonal clothing on Poshmark, I follow one simple rule in my closet…
Today is August 23. The reported high in my sunny Southern state should be 84 degrees. My friend is flying home from San Francisco today where she has been lows in the 50s. Last week when I was in Vegas, I dressed for 100+ degree weather.
If I were to stock my Poshmark closet based on the local temperature in my small corner of the world, I could potentially be missing on sales!
Also, consider this, when people cannot find a bathing suit in a department store for their tropical Christmas getaway… they will probably turn to an online search. If you are planning a skiing trip, you might be shopping off season too.
If you are in the process of gathering new inventory, definitely focus your purchasing for the season. Even though I don’t switch out clothing, I am certainly listing more cardigans than tank tops right now. I just don’t remove out-of-season listings just for the sake of removing them. Not only could you be missing a potential sale, but the name brands and key item searches could bring people to your closet.
For a more in depth discussion about brand searches, check out Sharing Your Poshmark Closet
If you just can’t help yourself and you must switch out the season, OR if you sell wholesale and run your boutique seasonally like a regular store, here are a few suggestions…
Switching Out Seasonal Clothing on Poshmark
When do I put out new inventory?
- Look up local consignment stores in your area. Go to their websites and see what clothing they are accepting. Check out a couple of them so you don’t miss any categories. This should be a pretty solid guideline to what you should be focusing on.
- Walk the mall! Yes, this requires you to actually go to one of those… look at the windows and check out the latest seasonal trends. While you are there, also note what is on the clearance rack.
- Magazines. The big ones will have seasonal preview issues- great indicator and guide as to what will be hot for the season.
- The seasonal aisle of the grocery store. Yes, I really said that! As soon as Valentine’s Day cards and candies get stocked- it gets ingrained in the consumers mind “Must shop for Valentine’s!” So, it is a good sign to list those red dresses and heart shaped necklaces. Same goes for other holiday themed items like Mother’s Day, Christmas, Halloween costumes, etc.
What do I do with the old?
- You could have a sale. Yes, you might move a few pieces with markdowns, however, you shouldn’t always take a hit on your investment unless it’s super trendy (i.e. chokers, outdated phone cases, eclipse glasses). A great classic leather jacket or designer sandals should hold their value until next season.
- Delete and Relist. First, save all of your photos and copy paste descriptions (super easy now that we can list with computers!) then you can delete. When you relist next season most of not all of the work has been done for you!
- If you are wary about deleting listings because you will lose “likes,” I get it. Sometimes I will only “like” something so I can remember the closet. If they delete the listing, there is a zero chance I will ever find the random closet again. If this is a concern of yours you could try this:
This way your closet/item will still be bookmarked but clearly noted that there is a new listing. Also, change the selling price if you will be going back to a “beginning of the season price” (prior to markdowns) or if you want to insure no one can purchase the old listing.
I don’t believe there is a right or wrong way to stock your closet or manage your listings, you just have to do what feels right to you and reflects the shopping style of your client base.
How do you feel about switching out seasonal clothing on Poshmark?
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