Sometimes a blog post subject will come along that I am excited about writing. This was one of them. Particularly because I got to do things and test things and then report what I learned. So keep that in mind. This is just an opinion piece not necessary factual and your results will vary… so like with all my posts, it’s all my thoughts and opinions that are probably wrong anyway.
This post is about Requesting to be Styled as a Buyer through the Style Match feature.
If you have experienced the new Style Me feature on Poshmark, you probably have a pretty strong opinion one way or another… Especially with the recent upgrades to the process.
So, You Want Me to Style You?
At one point or another we have grabbed our phones and texted our friends “What’s going on with these slow sales on Poshmark?” or have reached out to our social media friends to commiserate.
I know I have!!!
Slow sales on Poshmark make me reflect on my former days as a retail manager. I remember one of the worst job responsibilities being the dreaded nightly recap.
No, not nightcap– that was after you got home.
If you haven’t worked in a sales management position, let me explain… at every company I worked for over the years, there was a required business recap that you had to report to your boss via phone or email. If you had an outstanding day or failed to hit your goal, you had to explain yourself!
Some people are rule followers, some people are not. Like some of you, when I signed up to sell on Poshmark, I read every single bit of the terms and conditions. I wanted to make sure I was doing things correctly and I also wanted to know what Poshmark would be responsible for. I’m not sure what part of my personality causes me to read the fine print… but it’s how I am.
I know a lot of Poshmark users are very passionate about the rules. I am a big fan about personally following the rules but am not too concerned about other people’s business. That doesn’t mean I don’t find the new feature fascinating!
What am I talking about?
The new Review Listings Feature on Poshmark allows users to pitch in and help monitor potential rule violations.
When it comes to your online inventory, a big decision you have to make is when you should be switching out seasonal clothing on Poshmark.
Some sellers are compelled to keep their closet stocked with only season appropriate clothing.
Of course you can’t rely on calendar dates like the first official day of summer or follow traditional Labor Day outfitting rules. By the time the season has officially changed, most shoppers have already made their big seasonal purchases. I see this shopper every year… she just bought a fabulous pair of boots, a plaid scarf, and the perfect heavy leather fall bag. She is so excited about her purchase and can’t wait to wear it on her next outing and its 80 degrees out.
When switching out seasonal clothing on Poshmark, I follow one simple rule in my closet…
You just shipped out several packages and are feeling really good about the money that is about to show up in your account. The packages are safely at the Post Office and you are now cleaning up the supplies. Wait, isn’t that blue skirt that I was supposed to ship to Meghan… or was it Tara?… why is still at my house? What did I just ship?
Oh $^*% !!
It’s 5:30 am on the East Coast. I am awake and sharing my Poshmark Closet. Some might say sharing your Poshmark closet this early is a waste of time because the majority of Poshmark users are not awake let alone shopping their feed (it’s 2:30 on the West Coast!!). But this is all part of my strategy which I will explain in just a few. This also ties in to one of the MOST asked questions…
“What is more important: sharing your Poshmark closet or sharing others?”
– Everyone on Poshmark
If you have never been asked this before, you probably have been the one asking. I have been on both sides.
I would love to do research and figure out which gives you the best ROI (return on investment) but there are simply too many factors involved. Factors such as:
- Amount of followers of person sharing
- Time of day/ Time zone
- Appeal of listings (photo quality, item desirability)
… and about a million other little factors, including the elusive algorithm.
I firmly believe that sharing your Poshmark closet and sharing others both hold significant importance.
I have been a disorganized mess my entire life. However, I do want to discuss how to organize your Poshmark closet because it is one of the greatest achievements of my life. Maybe… not really, but I do work hard at it.
My current and ever evolving system has developed over the past 2 years. I have some challenging elements as most of us do… I live in a condo that does not have storage space. No generous closets or extra rooms here!
While my system is pretty basic and tucked out of sight in a stingy closet, it has proven effective for me and has relieved so many stresses that come from selling things online. I am finally in control and my “inventory” feels like less of an annoying roommate. Big achievement for a self- proclaimed mess.
We are all searching for the secret to more Poshmark sales, and the title of this post should probably have a big ol’ question mark at the end of it. If you have been reading this blog for any length of time you will note that my opinions evolve and change while on my quest to figure it out. Sometimes I think I find a new strategy and sometimes I revert back to the basics of sharing and following.
Whether or not I have stumbled upon the secret to Poshmark sales, I am writing this post for one reason in particular: Sales Expectations.
Every time I hear someone say “Sales are so slow!” I will also see a photo on Instagram of someone’s sky-high stack of packages going to the post office.
What are these two people doing that is so drastically different?
These photos of enormous shipments certainly motivate some people, but others (like ME, if you want total honesty) it just makes them want to throw up their hands and find a new hobby. Like knitting.
Obviously there are a million factors that go into why you are experiencing slow or high volume sales. But is there a way to set realistic expectations of how much you should or could be selling?
No one denies the importance of a great covershot on Poshmark. It makes even the most mundane cardigan look like the answer to all your life’s problems. Or at least promises to fill the gap in your wardrobe. Not only do we know that covershots are important but we know that lighting is the key to achieving great Poshmark photos.
This time last year I was pretty happy with my photos… I had discovered the best wall in my home to take them and was getting insane natural lighting. While they were not the best shots on Poshmark by far… I knew I was pretty much maximizing my potential. I did a full post about Natural Lighting and I felt I was good to go.
Then… we redecorated.