You may have noticed an underlying theme in my recent posts. I truly believe that most customers shop on Poshmark through searches. Based on this assumption, my focus has been in making my listings show up (and stand out) in searches.
For instance, I share my closet first thing in the morning. This is not so that a follower will see it on their feed but so that it shows higher in the “just shared” default search. So in looking for new ways to get my listings noticed, I realized a major opportunity I may have been missing this whole time!
We all want more Poshmark sales. Including myself. While I am a self-proclaimed “part-time Posher”, recently I have decided I want more. I am tired of being complacent. For the past two months I have been focusing on what I KNOW I should be doing. As I made my game plan and charted out my course of action, I began to believe that perhaps we tend to overthink our Poshmark strategies. What do I mean by that? I am beginning to think it’s a little more simplistic. Yes, there are tons of features and layers that have been added over the years that can fine tune your sales tactics and get you major results. However, I am now of the belief that the best tactics to full throttle your Poshmark closet are quite basic.
While this post will present strategy we have discussed before, I am going to explain what I feel are the two major factors to getting your closet in a position to make sales and get your closet charged up and into a full throttle mode.
Pour yourself a cup of coffee (I have mine) and let’s chat!
At one point or another we have grabbed our phones and texted our friends “What’s going on with these slow sales on Poshmark?” or have reached out to our social media friends to commiserate.
I know I have!!!
Slow sales on Poshmark make me reflect on my former days as a retail manager. I remember one of the worst job responsibilities being the dreaded nightly recap.
No, not nightcap– that was after you got home.
If you haven’t worked in a sales management position, let me explain… at every company I worked for over the years, there was a required business recap that you had to report to your boss via phone or email. If you had an outstanding day or failed to hit your goal, you had to explain yourself!
It’s 5:30 am on the East Coast. I am awake and sharing my Poshmark Closet. Some might say sharing your Poshmark closet this early is a waste of time because the majority of Poshmark users are not awake let alone shopping their feed (it’s 2:30 on the West Coast!!). But this is all part of my strategy which I will explain in just a few. This also ties in to one of the MOST asked questions…
“What is more important: sharing your Poshmark closet or sharing others?”
– Everyone on Poshmark
If you have never been asked this before, you probably have been the one asking. I have been on both sides.
I would love to do research and figure out which gives you the best ROI (return on investment) but there are simply too many factors involved. Factors such as:
- Amount of followers of person sharing
- Time of day/ Time zone
- Appeal of listings (photo quality, item desirability)
… and about a million other little factors, including the elusive algorithm.
I firmly believe that sharing your Poshmark closet and sharing others both hold significant importance.
We are all searching for the secret to more Poshmark sales, and the title of this post should probably have a big ol’ question mark at the end of it. If you have been reading this blog for any length of time you will note that my opinions evolve and change while on my quest to figure it out. Sometimes I think I find a new strategy and sometimes I revert back to the basics of sharing and following.
Whether or not I have stumbled upon the secret to Poshmark sales, I am writing this post for one reason in particular: Sales Expectations.
Every time I hear someone say “Sales are so slow!” I will also see a photo on Instagram of someone’s sky-high stack of packages going to the post office.
What are these two people doing that is so drastically different?
These photos of enormous shipments certainly motivate some people, but others (like ME, if you want total honesty) it just makes them want to throw up their hands and find a new hobby. Like knitting.
Obviously there are a million factors that go into why you are experiencing slow or high volume sales. But is there a way to set realistic expectations of how much you should or could be selling?
For this first time, the PMHQ ladies hosted a webinar especially for Suggested Users! It was a quick 20 minute presentation this past weekend about the latest feature coming our way on Poshmark.
The POSHMARK DRESSING ROOM
Makes no sense right? It’s ONLINE… how can you try on clothes?
Well, you can’t. It’s not about trying on clothes.
Yeah, it took me like the entire 20 minutes to stop scratching my head.
I held off posting about this until it went live. Now it’s here.
I feel like we are at the point in our relationship where I can tell you how I really feel, right?
As you are fully aware, I obsess over strategies and what works/what doesn’t.
I have narrowed it down to the top things that I find MOST effective for my closet. If we were sitting at Starbucks hashing out Poshmark strategy (and I confessed actions that I make a Poshmark priority), this is exactly what I would tell you.
And in case you are wondering what my Starbucks order would be, I order a grande in a venti cup of Pike Place coffee. Then I dump half n half creamer in. No sugar.
Now that we have our coffee and are sitting next to the guy with headphones and his laptop…
I am going to tell you my personal Poshmark priorities.
It’s that time of year again! I absolutely love the holiday season. I love the weather getting colder, the excitement in the air, and all of the festivities! We all know that with the holidays comes stress too… long lines, traffic, and a few Scrooges.
But what does Christmas, Hanukkah, and the whole holiday season mean for your Poshmark closet?
I gave tons of tips last year in the post How to Posh During the Holidays without Losing Your Mind
Everything from strategy to winterizing your packaging…
I was optimistic last year, but this year I think that sales will be even better!
Why do I feel this way?
This year is all about the SHOPPERS.
We talk all the time about the importance of powerful and attention-grabbing covershots. But sometimes we ignore the importance of descriptions on Poshmark!
Unfortunately, accurate and responsible describing is often overlooked by even the most experienced Poshers. Some closets have such stellar reputations that you know what you are getting will be nothing less than perfect… But what about the rest of us?
I don’t know about you, but I am an impulse buyer. If I allow myself too much time to think, I can talk myself out of most purchases.
It’s the first day or a new month so I wanted to send you all a quick note about tracking and calculating your Poshmark Sales…
Why do I keep talking about this subject?
Like I said, I was a retail manager for almost 1 million years.
If you have every stood on your feet, in heels, for 9 hours a day then you know exactly what 1 million years feels like.
Also, you all know that I like numbers… I have always liked to find different ways to look at sales figures to see what strategies work best and what the sales trends are doing. It’s part of who I am at this point. Tracking your sales is key in determining patterns and what is or isn’t working in your Poshmark closet. Time after time- my feelings and hunches have been proved wrong by consulting sales reports.
… and it’s happened yet again.